Happy Wednesday Friends. I hope you’re having a fantastic week.
Let’s touch on knowing your value in the blogging world, shall we? Lately my inbox has been flooded with random emails from brands and pr agencies. Some of those emails spark my interest and I’m excited to partner, others actually offend the hell out of me. I literally had a company email me, a fairly large company, wanted me to write a full post about their products. The kicker? They expected ME to go out and purchase them myself as well! Don’t get me wrong, 80% of the products mentioned or review on my blog have been purchased with my own money and I prefer it that way but when a company is demanding that of me? Hell no.
I touched on working with brands as a blogger in the past and although many aspects of that has changed, one main thing hasn’t – knowing your worth. In the first 6+ months that I was blogging, I thought getting sent a product for free to review was grounds enough to dedicate a full blog post to it. #WRONG With so many bloggers out there now, literally hundreds of thousands – I think brands have gotten a little too comfortable with thinking that we are going to promote their products for free.
Think of it this way… You’re receiving a $10.99 mascara to review and are expected to feature it in a blog post. Awesome – you’re getting a free mascara! Now, think of the time it will take you to not only photograph the product in a creative way but you also have to sit down and write a post about it (hopefully giving your honest review!) then once that post goes live you have to scedule social media promotion, follow up on blog post comments and let the brand or PR firm know that your post has been published. Let’s say combined from start to finish, this takes you 3-4 hours to complete. $10.99 / 4 = $2.75. Congrats! After all the work you poured into that post, you’ve made yourself a solid $2.75 an hour! Think for a second, would you be still doing your day job it if paid you $2.75 an hour? Would you do any job for $2.75 an hour? I think you see where I’m going here …
Lastly,I can’t stress this enough but disclose the shit out of your posts. Even if you think you’re being sneaky and not letting your readers know that a certain post is a paid partnership, we know. Trust me, it’s verrrrrry easy to tell no matter how great of a writer you are. I could lose my mind when I see bloggers writing posts about their “new beauty buys” when they received every item as press samples or when they pose for a picture with an empty coffee mug. Please don’t let me started on this, we all know I have trust issues with the blogging community. If a blogger is sent a $30 concealer to try and gives it an amazing review – heck yes I’m going to purchase it and I’ll 100% use their affiliate link! BUT if they are posting about their recent Sephora haul (haul ahem, giving the illusion that they went out and purchased these products) on the blog but unboxed the PR package on Instastories, respect for you will be dropped.
There is absolutely nothing wrong with getting product in exchange for a review but know your worth is all I’m saying.
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Stay true to yourself friends ♥